Latest Investment: L'aromes - Redefining Luxury Perfume

Discover how Velocity Lab is reshaping the fragrance industry by investing in L'aromes, a European perfume company with a mission. L'aromes offers affordable, cruelty-free, vegan, and eco-conscious alternatives to traditional luxury perfumes.

At Velocity Lab, we're dedicated to fostering innovation and supporting promising startups that are not only striving for success but also making a positive impact on the world. We're excited to announce our recent investment in L'aromes, a European perfume company that's revolutionizing the fragrance industry.

A Fragrance Revolution

L'aromes is not just another perfume company; it's a brand on a mission to make luxury fragrance accessible to everyone while upholding values of sustainability, cruelty-free production, vegan ingredients, and eco-conscious practices. In a world where luxury often comes at a high environmental and ethical cost, L'aromes is changing the game.

One of the key principles at L'aromes is to make luxury affordable. The belief at L'aromes is that everyone should have the opportunity to experience the opulence of high-end perfumes without breaking the bank. By offering their fragrances at a very affordable price point, L'aromes is democratizing the world of luxury scents.

Furthermore, L'aromes takes a firm stance against animal testing and animal-derived ingredients. Their commitment to cruelty-free and vegan perfumery sets them apart from many traditional perfume brands. Every L'aromes product is a testament to the idea that beauty and compassion can coexist.

Eco-Friendly and Natural Ingredients

Environmental responsibility is at the heart of L'aromes. They meticulously source natural and sustainable ingredients to create their exquisite fragrances. By prioritizing eco-friendly packaging and practices, they reduce their carbon footprint, making sure their perfumes are as kind to the planet as they are to your senses.

Luxury with a Conscience

At L'aromes, luxury doesn't come at the expense of ethics or health. They are committed to producing perfumes that are not only exquisite but also safe for you and the environment. This commitment extends to the entire production process, from ingredient sourcing to packaging.

Joining Forces with Velocity Lab

Velocity Lab is proud to support L'aromes in their mission to redefine luxury perfume. We believe in their vision of accessible elegance and sustainable luxury. Our investment will enable L'aromes to expand their product line, reach more customers, and continue innovating in the world of fragrance.


L'aromes is not just a perfume company; it's a symbol of change in an industry often associated with excess and waste. Their dedication to affordability, ethical practices, and eco-consciousness makes them a perfect fit for Velocity Lab's mission to support startups that are making a difference.

We look forward to seeing L'aromes flourish and continue to lead the way in redefining luxury perfume. Stay tuned for more exciting updates from Velocity Lab as we continue to back innovative companies that are shaping a better future.

If you'd like to learn more about L'aromes or our other investments at Velocity Lab, feel free to reach out. Together, we can drive positive change and innovation in the business world.

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